1. Ek page = ek goal
Ek CTA — 'Get Quote' ya 'Book Demo'. Multiple options confusion create karte hain aur conversion 40% giraate hain.
2. Hero section — 5 second rule
Headline (benefit), sub-headline (kaise), CTA button, hero image/video. 5 second me visitor samajh jaana chahiye ki page kis baare me hai.
3. Above-the-fold CTA
Primary CTA button fold ke upar contrast color me. Repeat 2-3 baar aur page par.
4. Social proof zaroori
Client logos, testimonials with photo+name, star rating, case study numbers. Trust bina conversion nahi hoti.
5. Form short rakho
Har extra field 10% conversion kaatta hai. Sirf Name + Phone + Email — baaki call par lo.
6. Mobile-first design
60%+ traffic mobile se. Buttons 48px+, font 16px+, form fields easy to tap.
7. Page speed <2 sec
Har 1 second delay = 7% conversion loss. Image compress, lazy load, no heavy scripts.
8. A/B test headlines
Headline change alone 20-50% conversion badha sakta hai. Roz 1-2 variants test karo.
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